The whole issue is blown out of proportion.  It is what it is, a bunch of cheaters who got caught.  But at least they weren’t on regular dating sites pretending to be single.  There are 2 sides to this story, but both are cheaters.  There is no where to hide for users on both end of a cheater’s site.  Before there was a defense if it was just a plain old dating site or hook up site, “I didn’t know, they said they were single.”
In my opinion, who cares about the hackers.  So far there is no evidence of identity theft or credit card theft, or any other criminal activity related to data they stole.  They did steal data, so it is still a criminal act.
It does make you at least snicker at the whole situation.  The cheaters got exposed.  I believe that this was a personal attack against the company.  Someone had a personal or indirectly personal vendetta against this company and site.  Let’s mentioned the the media company operates numerous “dating” sites.  BUT Only The Ones Related To INFIDELITY OR A-Moral behaviors.

The data itself if insignificant since without an authentication process, I could of registered my DOG for an account and used anyone’s email. The only accounts that would make you raise an eyebrow would be ones confirmed and billed with a valid credit card.  But wait, can’t you get a prepaid VISA at Walmart?  YES, so that again turns the data into useless names and numbers.  You could create an account in someones name and pay for membership using an anonymous prepaid credit card.  That person would never even know the account was there.

I have issue with people trying to profit at the paranoia and paying to search the data base that was already stolen from the rightful owners.  If its out there for free, then use it to get legitimate business, not simply accesses it.  Sell your business service for infidelity and checking out a cheating spouse, give away the fee gift.

You can sell investigative services by explaining that free data and how a name could of possibly been on that list.